NOW OFFERING:
3-WEEK USER TESTING PACKAGE
Discover your concept’s clarity and appeal to a first time user.
Assess the overall usability of your app.
Measure how it resonates with the target audience.
OUR PROCESS & DELIVERABLES
RECRUIT
TARGET USERS
Set goals (e.g. investigate a use case, test a feature).
Define ideal user personas.
Determine effective channels to source test users.
Post ads and invites testers.
Design a screener survey.
Select 20 testers that match target personas.
Schedule interviews.
Sign release forms.
CONDUCT
UNBIASED TESTS
Design testing structure with guiding questions.
- Product’s messaging; its effectiveness and clarity.
- Usability of particular features.
- Users’ ability to complete certain tasks and flows.
- Users’ interest in returning to the app and using the app regularly.
Moderate lightly and record the interviews.
- Conduct interview-style testing on site.
- Have one moderator and one notetaker facilitate the interviews.
- Record the sessions with two cameras: one observing the tester and one capturing the device.
ANALYZE
AND REPORT
Document and categorize available data.
Analyze the test results.
- Reveal larger patterns and micro trends.
- Uncover the correlation between demographics and persona traits and the response to your app.
- List problem areas in usability (if any).
- Discover the app’s strengths.
- Highlight testers’ quotes and reactions.
Compile a list of recommendations for improving UX/UI.
Deliver the master report, the raw data from all surveys, and the interview recordings.
WHY 20 TESTERS?
The magic number for usability testing is 5 testers. A group of 5 testers is sufficient to reveal the primary
bugs and major usability problems of any interactive experience. A larger crowd will of course help reveal
hidden issues. But 5 testers will ensure you identify the biggest priorities you should focus on.
Still, Why 20?
With the 3-week testing package, we aim to not only conduct comprehensive usability testing but also to gauge
the resonance of the app’s value proposition with your target marget. We identify 4 larger segments of
your target personas — differentiated by interest, demographics or other important criteria for you. This
way we are able to capture usability testing from all 4 segments, as well as receive versatile and subjective feedback.
WHAT ARE THE BENEFITS?
RECEIVE BRUTAL HONESTY
This is the pure advantage of a 3rd party evaluation. Since we have not built the product, testers don’t care about being nice to us. They may not have the same level of comfort with a founder sitting in the same room with them. We break through the psychological barrier of “niceness” and capture candid feedback from users.
AMPLIFY YOUR APP’S TRUE VALUE PROPOSITION
We are also able ot reveal strengths about your app that may spark lights about your true value proposition. Help you communicate the advantage and the way it’s perceived by people who will “love it”. Sometimes it reveals strengths that you didn’t even know how to pronounce yourself. Your genius tagline may come from a test user’s description of your product.
SAVE TIME AND RESOURCES
From sourcing test users to setting up equipment and environment and finally going through all the feedback can be a huge bottleneck. This is exactly why most companies avoid conducting user tests. It’s another project to take away from limited resources. Our process saves tons of time without disrupting your internal team’s focus, but also potentially saves tons of time from building unnecessary features or going in the wrong direction with a marketing campaign.
HAPPY CLIENTS
WHAT’S INCLUDED?
DEDICATED RESEARCH TEAM
Project Coordinator
User Experience Design Lead
UX Researcher/Analyst
Research Assistant(s)
ALL LOGISTICS
Recruitment: Advertising, incentives, and perks
Testing Facility: On-site testing environment
Equipment: Cameras
Software: PM, communication, archiving and deliverable tools, testing tools baseline account fees
Legal: Release forms
WHY FAKE CROW?
We have equipped ourselves with lots of great tools and methodologies, having worked with 40+ technology companies and startups.
Holistic Evaluation. Product design meets marketing meets business proposition.
User Centric and Data Inspired. We are a user experience driven team, experts in making healthy assumptions about our audience, based on data, research and experience.
Tools. We are equipped with the best design, testing, analytics, CRM, PM and communication tools out there. Check out our toolset.
Integrated Team. All efforts are integrated and executed in transparency collaboration with your internal team.
Makers of Xtensio. We built an interactive user persona creator that thousands of designers, marketing professionals and entrepreneurs are utilizing in their process today.
