Discover your concept’s clarity and appeal to a first time user.
Assess the overall usability of your app.
Measure how it resonates with the target audience.
Set goals (e.g. investigate a use case, test a feature).
Define ideal user personas.
Determine effective channels to source test users.
Post ads and invites testers.
Design a screener survey.
Select 20 testers that match target personas.
Sign release forms.
Design testing structure with guiding questions.
Moderate lightly and record the interviews.
Document and categorize available data.
Analyze the test results.
Compile a list of recommendations for improving UX/UI.
Deliver the master report, the raw data from all surveys, and the interview recordings.
The magic number for usability testing is 5 testers. A group of 5 testers is sufficient to reveal the primary
bugs and major usability problems of any interactive experience. A larger crowd will of course help reveal
hidden issues. But 5 testers will ensure you identify the biggest priorities you should focus on.
Still, Why 20?
With the 3-week testing package, we aim to not only conduct comprehensive usability testing but also to gauge the resonance of the app’s value proposition with your target marget. We identify 4 larger segments of your target personas — differentiated by interest, demographics or other important criteria for you. This way we are able to capture usability testing from all 4 segments, as well as receive versatile and subjective feedback.
This is the pure advantage of a 3rd party evaluation. Since we have not built the product, testers don’t care about being nice to us. They may not have the same level of comfort with a founder sitting in the same room with them. We break through the psychological barrier of “niceness” and capture candid feedback from users.
We are also able ot reveal strengths about your app that may spark lights about your true value proposition. Help you communicate the advantage and the way it’s perceived by people who will “love it”. Sometimes it reveals strengths that you didn’t even know how to pronounce yourself. Your genius tagline may come from a test user’s description of your product.
From sourcing test users to setting up equipment and environment and finally going through all the feedback can be a huge bottleneck. This is exactly why most companies avoid conducting user tests. It’s another project to take away from limited resources. Our process saves tons of time without disrupting your internal team’s focus, but also potentially saves tons of time from building unnecessary features or going in the wrong direction with a marketing campaign.
User Experience Design Lead
Recruitment: Advertising, incentives, and perks
Testing Facility: On-site testing environment
Software: PM, communication, archiving and deliverable tools, testing tools baseline account fees
Legal: Release forms
We have equipped ourselves with lots of great tools and methodologies, having worked with 40+ technology companies and startups.
Holistic Evaluation. Product design meets marketing meets business proposition.
User Centric and Data Inspired. We are a user experience driven team, experts in making healthy assumptions about our audience, based on data, research and experience.
Tools. We are equipped with the best design, testing, analytics, CRM, PM and communication tools out there. Check out our toolset.
Integrated Team. All efforts are integrated and executed in transparency collaboration with your internal team.
Makers of Xtensio. We built an interactive user persona creator that thousands of designers, marketing professionals and entrepreneurs are utilizing in their process today.
We are in the business of making a big impact. Tell us about your project, let’s see if we are a good match.[email protected]
Looking to excel in multiple disciplines? Fake Crow fosters the next generation of polymaths.See Our Careers Page
We craft an effective roadmap and define the most efficacious steps.
We have a unique grasp on the holistic customer experience.
Our development muscle is integrated with our lean UX process.
We gather data, run experiments, and measure results with our uniquely iterative and scientific approach.
We are partnering with enterprises and investors. Email us to learn more.
We've launched MVPs, crafted successful fundraising plans, and designed for 40+ startups. We can improve your concept or product.